Acti-Labs is a brand/trademark for a range of products owned and manufactured by Act-Laboratories. Acti-Labs products are made in France and sold via a Direct Sales(DS) network of Ambassadors in the UK, USA and now Canada!
Acti-Laboratories core business is Contract Manufacturing for other companies/brands. This can be anything from inexpensive hand wash for a supermarket chain to luxury spa products for an exclusive chain of spas. Most of the products which we make are sold outside the Euro-zone, with the exception of France where we contract manufacture for a leading High Street brand.
When the financial crisis struck in 2008 we very quickly found that our International customers could no longer afford to buy sufficient volume because the € remained too strong versus the $/£/₽, so we needed to think of ways to find new markets. Our ‘non-compete agreement’ in France excluded us developing that market, so we started to look at the DS market in the UK.
We saw that some very reputable brands were involved so in 2010 we started to develop our own brand specifically for the DS market. At the time, DS was a very different approach. It was much more serious, involved lots of ‘hands on training’ so that representatives could sell via ‘Party Plan’.
We finally launched into the market in June 2011. Our strategy differed from everyone else in that it was impossible to buy an Acti-Derm Start Kit. Instead, we required people to hold a personal Launch Party with sales of £350+ & have 4 further confirmed bookings scheduled within 4 weeks. We found that our strict approach worked well & that everyone we recruited was serious about their career & had a deep knowledge of our products.
Individual orders of £1500+ were very common & our personal sales average was amongst the highest in the industry.
It was a success, BUT it was a bit too serious to be a ‘part time job’ & our strict recruiting policy meant that we did not have many Ambassadors. In November 2014, ‘Younique’ launched into the UK market, and we saw that lots of tens of thousands of people joined them. It looked like great fun, even though individual sales and earnings did not match ours, we certainly sat up & took notice!
In March 2015, we turned Acti-Derm upside down & for the first time we offered ‘Start Kits’ to buy. We created online rather than face to face support groups and training. Most importantly, we focused on offering the Acti-Derm opportunity to anyone who wanted it. We removed all targets and expectations, encouraging everyone to work without pressure to achieve as much or as little as they wish. Acti-Derm exploded as a ‘fun job’ not just a career. Although, we still have more car drivers & big earners per head than any other DS competitor in our market.
During 2014, the Currency Market has shifted and now the € is much weaker compared with $/£/₽. As a result our Contract Manufacturing has huge renewed demand, which combined with more than 1000% sales growth by Acti-Derm since March 2015, has caused us to make some important strategy decisions in order to cope with volume demand.
We have decided that even though contract manufacturing is a good business, we ‘enjoy’ the excitement of seeing our own brand in the market and the real interaction and reaction of our customers and Ambassadors. Therefore, we decided that during 2016 we would launch our own brand into other markets – starting with USA – whilst simultaneously rationalizing our contract manufacturing back to key accounts only. This will allow us sufficient time to develop new products and fulfill anticipated demand.
In terms of our manufacturing processes, our ethics remain unchanged.
We believe that a strategy of sustainable quality combined with an adequate dose of ‘fun’ will ensure future success for Acti-Laboratories brand & those representing it.
The brands Acti-Labs, Acti-Derm, and Acti-Diet are all apart of Acti-Laboratories.